Started in the summer of 2015 by a rising college senior, TATA aims to spread awareness of climate change issues. We strive to inform, educate, and entertain (and we think we do a decent job of it). The posts may not be daily, but you can rest assured that we will never descend into clickbait or sensationalism.
We strive to be the happy medium between climate denial and greenwashing. It’s a rough job, but someone’s got to do it.
Fun fact: part of the inspiration for our name comes from biology (but no, not “ta-tas”). It’s from the gene sequence in our DNA where everything begins: the “TATA box” (alternated Thymine and Adenine nucleotides). Just as the TATA box is the jumping-off point for our formation, our mantra is the best jumping-off point for our response to climate change.